Deal Tracker: Portuguese Football Federation, OL, Anderlercht… the latest sponsorship deals in football

• Following successive agreements with the FFF, the DFB and US Soccer to support their respective national teams ahead of the 2026 World Cup, Google has become an official partner of the Portuguese Football Federation (FPF) and its national teams. Google Gemini, the AI assistant developed by the US group, will be promoted under this partnership.

• Midnite, a British sports betting operator, has become the main shirt sponsor of Wolverhampton Wanderers FC, relegated to the Sky Bet Championship, for the 2026-27 season.

• adidas, equipment supplier of RSC Anderlecht (Jupiler Pro League) from 1976 to 2019 (i.e. for 43 years), has entered into a new agreement with the Belgian club for "at least five seasons" (2026-2031).

• Trainline, a British train and coach ticket platform, has extended as major partner (2^nd level) and shorts sponsor of Olympique Lyonnais (Ligue 1 McDonald's) for two seasons (2026-2028).


This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures…