FIFA: AB InBev (beer) extends as official partner of the men's and women's World Cups until 2030

Belgian brewing company AB InBev has extended as an official partner of FIFA until 2030, the international federation announced on 9 June 2026.

This agreement, renewed two days before the start of the 2026 World Cup, covers the Women’s World Cup 2027 and the men's 2030 World Cup, which will mark the centenary of the tournament. AB InBev retains its status as the "official beer sponsor" for these competitions.

This renewal brings the duration of the agreement between the Belgian group and FIFA to more than 40 seasons. AB InBev, through its Budweiser (USA) beer brand, has been a sponsor of World Cup since 1986. The brand was notably distributed during the 2022 World Cup in the "FIFA Fan Festival" (fanzones), despite a decision by the Supreme Committee for Delivery and Legacy (SC), which organised the competition, to ban the sale of alcohol inside and around stadiums. The brewery group was also one of the official sponsors of the Women's World Cup 2023 and the Club World Cup 2025.

FIFA also welcomed four official supporters for the 2026 World Cup in the month leading up to the…