Real Madrid CF: adidas, the club's equipment supplier since 1998, extends for eight seasons (2026-2034)

adidas has extended as equipment supplier of Real Madrid CF (LALIGA EA Sports) for a further eight seasons, i.e. the 2026-2034 cycle, the club announced on 10 June 2026.

This renewal brings the total duration of the agreement to 36 seasons, with the German brand having been associated with the Madrid club since 1998-99. adidas also supplied Real Madrid’s kits between 1980 and 1986, before being replaced by Hummel (until 1994) and Kelme (1994-1998).

"This agreement we seal today is the most important in the history of football," according to Florentino Pérez, president of Real Madrid (re-elected until 2030 on 7 June 2026). The annual value of the partnership for this new cycle has not been disclosed, but was €135m for the 2020-2026 period, making it the most lucrative kit sponsorship deal in the European Top 5 (ahead of the contract between Nike and FC Barcelona, worth €127m a year).

This announcement comes the day after Real Madrid announced the extension of its agreement with its main shirt sponsor, the airline Emirates. The deal was extended for a further five seasons, covering the…