LALIGA: Oshee (sports drinks) extends as regional partner across 44 territories in Europe

Oshee, a Polish sports drinks brand, has extended as regional partner of LALIGA across 44 territories in Europe for two further seasons (until 2027-28), the body announced on 11 June 2026.

The brand initially became a sponsor of the Spanish league in Poland in March 2023, and activated this partnership through several campaigns, including around El Clásico, before expanding its agreement to 43 European territories on 8 January 2026. Several players from the Spanish top flight, including Lamine Yamal, Robert Lewandowski (FC Barcelona), Kylian Mbappé and Jude Bellingham (Real Madrid CF), have since appeared on Oshee drink bottles. From the 2026-27 season, the partnership will also be activated in Spain, through both physical and digital campaigns.

Duracell, an American manufacturer of alkaline batteries, has become an official partner of LALIGA for three seasons (2026-2029) on 8 May 2026, marking the first agreement signed by the group with a football league in Europe. The brand is positioned as the "official partner of added time" and benefits from increased visibility on the 4^th…