Deal Tracker: Real Madrid, FIFA, FC Schalke 04, AC Monza… the latest sponsorship deals in football

• Real Madrid CF (LALIGA EA Sports) has extended its agreements with its equipment supplier adidas (2026-2034, €120m per year) and its main shirt sponsor Emirates (2026-2031, €100m per season).

• Belgian brewing company AB InBev has extended as an official partner of FIFA until 2030, while cryptocurrency trading platform Kraken has become an official supporter of the 2026 World Cup for North America and Europe.

• Nike will replace Lotto as the official equipment supplier of AC Monza (Serie BKT) for the 2026-27 season.

• Blåkläder, a Swedish company specialising in workwear, has become the sleeve sponsor of FC Schalke 04 (promoted to the Bundesliga) for the 2026-27 season.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by league, sponsor's business sector, level in the organisation's sponsorship hierarchy, duration or value of the agreement.