2026 World Cup: adidas (14 teams) most represented equipment supplier, ahead of Nike (12) and Puma (11)

With 14 national federations under contract, including one of the three host countries (Mexico, for 2026-2034), adidas is the most represented equipment supplier among the 48 teams participating in the 2026 World Cup.

The German brand is ahead of its American counterpart Nike, which is involved with 12 national teams, including the other two host nations (the United States under a 1995-2033 contract, and Canada since 2019). Nike, on the other hand, was the most represented brand during the 2022 World Cup in Qatar (13 of 32 teams under contract, compared to seven for adidas). As in the previous edition, Puma rounds out the top three (11 national teams in 2026, six in 2022).

Apart from these three equipment suppliers, only one brand supplies more than one federation in 2026 (Kelme, through partnerships with Bosnia and Herzegovina and Jordan), while nine supply only one national team each. Altogether, 13 brands are represented at this 23^rd edition of the World Cup.

Among the 26 teams that competed at the 2022 World Cup and also qualified for the 2026 edition, five have switched equipment…