2026 World Cup: "Our fan zone is a meeting point between football & the Lego universe" (S. Bouchès, Lego)

News Tank Football - Paris - Spotlight interview #444827 - Published on
©  Lego
Sylvain Bouchès, marketing director of Lego Group for France, Spain and Portugal - ©  Lego

"Our fan zone is designed as a meeting point between football and the Lego universe. We try to be present where people least expect us. Our objective is to become part of everyday life in France so that all children...

©  Lego
Sylvain Bouchès, marketing director of Lego Group for France, Spain and Portugal - ©  Lego

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