Betclic Group: “We expect to have one million of new players for the 2026 World Cup” (J. Brun, CEO)

"Across the Betclic Group, we expect to have one million of new players during the 2026 FIFA World Cup. Of course, this will also depend on how the various national teams perform, particularly France and Portugal. But beyond the number of players, our main ambition is to remain the market leader throughout the tournament and to deliver an outstanding experience to everyone who discovers Betclic for the first time, as well as to our existing customers," Julien Brun, CEO of Betclic Group, told News Tank on 9 June 2026.

The sports betting operator, an official partner of the French Football Federation, is rolling out an extensive digital activation strategy for the World Cup. Live match streaming (for registered users only), a digital fan zone, France national team collectibles, and the "Cri du Coq" (rooster’s crow) activation are among the many initiatives launched by Betclic (see "See futher reading" section).

The amount wagered on sports betting in France is expected to reach approximately €800m during the World Cup, or even more "should the French team make it far in the…