Arsenal FC: the Saint Lucia Tourism Authority "official destination partner" from 2026-27

The Saint Lucia Tourism Authority (SLTA) has become an official partner of Arsenal FC (Premier League) as part of a multi-year agreement from the 2026-27 season onwards, the club announced on 16/06/2026. This partnership covers both the men's and women's (Barclays Women's Super League) teams.

"As part of the partnership, Saint Lucia will benefit from brand visibility at Emirates Stadium, across Premier League, Women’s Super League and cup matches reaching millions worldwide, as well visibility across Arsenal’s digital platforms and channels.The collaboration will also include exciting joint marketing campaigns, supporter engagement initiatives and international promotions," the London-based club said.

The SLTA will benefit from the status of "official destination partner". This marks the tourism body's first sponsorship agreement with a major sports property in Europe, after several collaborations with New York Yankees (MLB), Toronto Raptors (NBA), Toronto Maple Leafs (NHL) and Brooklyn Nets (NBA).

Premier League: Deel (HR solutions) succeeds Visit Rwanda as Arsenal FC sleeve sponsor…