Formula 1: Fever tasked with developing F1’s new ticketing platform for the 2027 season

Fever, a leisure and entertainment events listing platform, has become an official supplier of Formula One Group as part of a five-season agreement (2027-2031), the body announced on 16 June 2026.

Under this partnership, Fever will notably be responsible for developing Formula 1’s new ticketing platform "to improve discoverability, purchasing and customer service." This new platform will offer general admission tickets, local hospitality packages for each track, and Paddock Club memberships (F1’s official hospitality programme).

"To maximise the overall experience of fans attending races, we want the consumer journey to be as seamless and enjoyable as possible. Having a strategic partnership that makes that process easier, like searching for and booking tickets, is critical so every aspect of the sport and their time at track lives up to our high expectations," Emily Prazer, chief commercial officer of F1, said.

Several attendance records were set during the 2025 Formula 1 season, including a total of 6.7 million fans (up 3% on 2024 and up 60% on 2019) over the 24 Grand Prix weekends…