Deal Tracker: Tottenham Hotspur, Manchester United, FSV Mainz… the latest sponsorship deals in football

• Tata Consultancy Services, a subsidiary of Tata Group, has become the official "digital transformation partner" of Tottenham Hotspur FC (Premier League) from the 2026-27 season onwards and will help the club "harness data, modernize systems, and build a future ready digital platform."

• Xpeng, a Chinese car manufacturer, has become a premium partner of FSV Mainz 05 (Bundesliga) for two seasons (2026-2028).

• German safety shoe brand Elten has extended as co-sponsor of Borussia Mönchengladbach (Bundesliga) for the 2026-27 season.

• British sports brand Oxen Sports will replace Kappa as equipment supplier to promoted side Hull City AFC (Premier League) from the 2026-27 season onwards.

• Manchester United FC (Premier League) has entered into sponsorship agreements with two sports travel and hospitality providers, Champions Travel and Travel Connection, in order to "make it easier for supporters travelling from across the UK and around the world to experience Old Trafford through official packages that combine general admission match tickets, travel, accommodation options and a seamless…