2026 World Cup: audience figures for the main weekend matches across Europe’s Top 5 markets

Below are the audience figures for the main 2026 World Cup matches across Europe’s Top 5 markets.

Friday 19 June

⚽️ USA - Australia (kick-off at 21:00 CET)

• Italy (Auditel data): 3.38 million viewers on Rai 1. Audience share: 22.4%.
• France (Médiamétrie): 3.1 million viewers on M6. Audience share: 20.8%
• Germany: broadcast on Deutsche Telekom’s MagentaTV platform. Audience figures not disclosed.
• Spain (Kantar): 1.94 million viewers on La 1 (RTVE). Audience share: 20.9%.
• United Kingdom: broadcast on BBC One. Audience figures not disclosed.

Saturday 20 June:

⚽️ Germany - Côte d’Ivoire (22:00 CET)

• Germany (AGF): an average of 18.26 million viewers on the public broadcaster ZDF. Audience share: 72.1%.
• Italy: 3.78 million on Rai 1. Audience share: 30.7%.
• France: 3.74 million viewers on M6. Audience share: 30.9%.
• Spain: broadcast on the DAZN OTT platform. Audience figures not disclosed.
• United Kingdom: broadcast on ITV1. Audience figures not disclosed.

⚽️ Netherlands - Sweden (19:00 CET)

• Germany: an average of 5.47 million viewers on ZDF. Audience share: 33.3%.
• France: 3 million…