2026 World Cup: Rexona featured on the fourth officials' kit (underarm area) and substitution board

News Tank Football - Paris - Initiative #445692 - Published on
©  Rexona
Rexona (Unilever) logo featured on the fourth officials' kit (underarm area) and substitution board - ©  Rexona

Rexona, a deodorant brand owned by Unilever, is activating its partnership with FIFA during the 2026 World Cup by displaying its logo both on the fourth official’s substitution board and on a new branding position...

©  Rexona
Rexona (Unilever) logo featured on the fourth officials' kit (underarm area) and substitution board - ©  Rexona

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode