Olympique de Marseille: Caisse d’Épargne (bank) lands 7-year naming deal for CEPAC Vélodrome (2026-2033)

Caisse d’Épargne CEPAC, the regional bank of French banking group BPCE, has expanded its partnership with Olympique de Marseille (Ligue 1 McDonald's) and secured the naming rights to the Stade Vélodrome (66,226 capacity) for a seven-year term covering the 2026-2033 cycle, the club announced on 25 June 2026. Under the agreement, which takes effect on 2 July, the venue will be renamed CEPAC Vélodrome.

"This enhanced partnership between Olympique de Marseille and Caisse d’Épargne CEPAC is fully aligned with the vision set out by the club and its owner to continue driving the club’s overall growth and international profile while remaining true to its identity and local roots. By teaming up with a leading regional institution such as Caisse d’Épargne CEPAC, OM is underlining an ambition that mirrors that of the city itself: outward-looking, proud of its heritage and focused on the future," the club said.

Caisse d’Épargne has been associated with Olympique de Marseille since 1986 and ranks among the club’s premium partners, the second tier of its sponsorship hierarchy. The partnership…