LALIGA EA Sports: Macron to succeed Puma as equipment supplier of Deportivo Alavés from 2026-27

Macron is to become the official equipment supplier to the Baskonia-Alavés Group, which owns Deportivo Alavés (LALIGA EA Sports) and Kosner Baskonia (Liga ACB), as part of a "long-term agreement" starting from the 2026-27 season, the Spanish football club announced on 26 June 2026.

"The identity and culture of the Basque Country will be a major source of inspiration in the development of collections combining technical excellence, design innovation and a strong sense of belonging. This agreement further strengthens Macron’s presence in Spanish sport and confirms the strategic importance of this market in our international growth strategy," said Gianluca Pavanello, CEO of Macron. The club’s kits for the 2026-27 season will be unveiled "in the coming weeks."

Macron takes over from Puma, which served as equipment supplier of Deportivo Alavés over the 2022-2026 cycle (four seasons). Three clubs in the Spanish league are therefore under contract with the Italian brand for the 2026-27 season (as at 26 June 2026): Deportivo Alavés, Club Atlético Osasuna (2024-2030) and Levante Unión…