Bundesliga: Coca-Cola (drinks) extends as platinum partner of FC Bayern Munich for 5 seasons (2026-2031)

The Coca-Cola Company, an American drinks manufacturer, has extended as platinum partner of FC Bayern Munich (Bundesliga) for a further five seasons, i.e. over the 2026-2031 cycle, the club announced on 26 June 2026.

Coca-Cola has been associated with Bayern since 1968. This extension brings the total duration of the agreement to 63 years, making it "one of the longest partnerships in the German champions’ history." The American group will continue to rank second in the club’s sponsorship hierarchy, alongside 11 other brands, and will offer "an extensive range of soft drinks" to spectators at the Allianz Arena (Munich, GER), as well as " selected fan engagement activations for both the FC Bayern men’s and women’s teams". Its Powerade brand will also be activated for the first time as part of this extended agreement.

Two other platinum partners of the club have extended their contract with effect frome the 2026-27 season: German heating solutions specialist Viessmann and crypto-asset exchange platform Bitpanda (until the end of the 2028-29 season).