Copa America 2015: Kia, ESPN and Twitter form partnership to offer video content to fans

The Korean automaker Kia, the US pay-TV channel ESPN and the social network Twitter have entered into a partnership on the occasion of the Copa America 2015, in order to offer fans, in Latin America only, match highlights on Twitter, announced Kia on 11/06/2015.

Kia has partnered with ESPN, the holder of the rights to broadcast highlights in Latin America, to offer these clips through the technology "Twitter Amplify", which allows the social network to publish sponsored video content with only a very slight delay. Fans can enjoy highlights from games on the Twitter accounts of ESPN (@SportsCenter_NT and @SC_ESPN) and the Kia account (@Kia_motors).

Kia is a premium partner of the Copa America, which is the highest category of sponsors for the competition. The company was also a partner of the 2011 edition in Argentina. As part of the partnership, Kia provides a fleet of 140 vehicles to the organising committee, and activates its rights through advertising boards, television spots and the presence of vehicles beside the pitch.

(The content linked in the tweet above is only visible…