Lagardère Unlimited acquires the German sponsorship consultancy agency Akzio! Ajoint.

Lagardère Unlimited has acquired the group Akzio! Ajoint., the "market leading sponsorship agency in Germany," announced the French media and marketing rights agency on 08/06/2015. Lagardère Unlimited hopes to complement "its service portfolio in Europe following the global growth strategy in consulting and brand activation".

Akzio! Ajoint. will continue to operate under its own brand. The management team and its associates -- Jacqueline Habermann, Karsten Bentlage, Thomas Kahl, Oliver Michels, Karsten Petry and Simon Trägner -- will retain their positions within Akzio!

Akzio!, based in Frankfurt, and Ajoint., the communication agency of the group based in Munich, employ about 100 people in Germany and count Deutsche Bank, Deutsche Bahn (railway) and BMW (automobile) among their main clients.

• Akzio! Ajoint. advised five of the seven sponsors of the Champions League for their activations during the final of the 2014-15 Champions League (Juventus - FC Barcelona, 1-3 on 06/06/2015) played at Olympiastadion in Berlin (GER).
  • These five partners included HTC (mobile phones), Nissan…