Premier League: Betano (sports betting), training kit sponsor of Tottenham Hotspur for the 2026-27 season

Betano, a sports betting operator owned by Greek group Kaizen Gaming, has become an official partner and the training kit sponsor of Tottenham Hotspur FC (Premier League) for the 2026-27 season, the club announced on 2 July 2026.

The brand will then be repositioned as an official partner in Europe and Latin America for the 2027-2029 cycle (two seasons) and will no longer appear on the English club’s kits. Throughout the full duration of the agreement (three seasons), which covers the men’s team exclusively, Betano will also display its logo on advertising panels at Tottenham Hotspur Stadium (62,850 capacity) and offer "exclusive experiences" to the club's supporters.

Betano succeeds another sports betting operator, BetMGM, which had been the club’s training kit sponsor since the 2024-25 season. Tottenham had previously announced that Hong Kong-based insurance company AIA, its main shirt sponsor for the 2014-2027 period, would be repositioned on the training kit for the 2027-2032 cycle (five seasons), on 4 November 2025.

The Kaizen Gaming Group brand will therefore maintain a presence…