Brentford FC: Cazoo (automotive marketplace) extends as sleeve sponsor for the 2026-27 season

Cazoo, a British online used car retailer belonging to the Motors Group, has extended as an official partner and sleeve sponsor of Brentford FC (Premier League) for the 2026-27 season, the club announced on 3 July 2026. The agreement also covers the club's women's (Barclays Women's Super League) and youth teams, as well as the training kits.

Motors, a partner of the English club since the start of the 2024-25 season, had acquired the Cazoo platform (then in receivership) in June 2024, before relaunching it on the UK market in March 2025 and announcing a one-season sleeve sponsorship agreement with Brentford on 15 May 2025. Cazoo succeeded British pension fund PensionBee, which featured on the club's sleeve sponsorship space over the 2023-2025 cycle.

Launched in 2018, Cazoo initially rolled out a marketing strategy in the European Top 5 by becoming the main shirt sponsor of seven clubs between 2020 and 2022, before announcing the cessation of its European operations and the end of its sponsorship agreements due to financial difficulties on 08/09/2022 (see below).

Brentford will also…