Ligue 1: La Bagagerie (leather goods) acquires the official license to Paris Saint-Germain

The leather goods brand La Bagagerie has obtained the official license for Paris Saint-Germain (Ligue 1) to develop different product lines, announced the club on 17/06/2015.

La Bagagerie will offers several models of suitcases, bags and laptop bags for men featuring the logo of the Parisian club. The products are available in La Bagagerie stores throughout France, as well as in official stores of the club, including the 1,200m² megastore, located adjacent to the Parc des Princes (45,000 places), which was inaugurated on 05/06/2015.

The new PSG megastore adjacent to the Parc des Princes

The merchandising strategy of Paris Saint-Germain

• "Merchandising is a business issue, it represents between 5% and 10% of the turnover of Paris Saint-Germain (Ligue 1). But it is also a means of conveying brand values and allows fans to own a part of Paris Saint-Germain.
• We went from 300,000 products sold in our own networks in 2011 to over 1.2 million in 2014. "
  
  Frédéric Longuépée, the deputy general manager in charge of commercial activities at Paris Saint-Germain, on 29/04/2014

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