Serie A Enilive: MSC Cruises extends as main shirt sponsor of SSC Napoli for three seasons (2026-2029)

MSC Cruises, the cruise line division of the MSC Group (shipping) based in Geneva (SUI), has extended as main shirt sponsor of SSC Napoli (Serie A Enilive) for a further three seasons, over the 2026-2029 cycle, the club announced upon unveiling its 2026-27 home kit on 6 July 2026.

The company's logo has been visible on the front of the Naples club's kits since the 2023-24 campaign, with the partnership extension bringing its total duration to six seasons. The announcement comes as SSC Napoli is entering its centenary season in 2026-27, having been founded in 1926.

SSC Napoli's kits have been produced and marketed in-house, with the support of Emporio Armani (EA7), a sports brand belonging to the Italian clothing group Giorgio Armani, since the 2021-22 season (following a six-season run with Kappa, over the 2015-2021 period).

The 2026-27 home shirt, unveiled on board of the cruise line's MSC World Europa, "draws inspiration from the collective memory of Neapolitan supporters and one of the most iconic kits in the club’s history: the shirt from the first Scudetto victory (1986-87)…