Euroleague Basketball: launch of new digital platform to "accelerate the future of European basketball"

Euroleague Basketball has unveiled its new digital platform, Euroleague Basketball+, "designed to unite, strengthen and accelerate the future of European club basketball," the body announced on 8 July 2026.

This new service "aims to reduce fragmentation across the basketball landscape while empowering clubs, leagues and partners through a shared digital platform and innovative commercial model," according to Euroleague. The platform, which will be launched gradually, "will progressively introduce new digital products, services and commercial capabilities designed to benefit fans, clubs, leagues and partners."

The Euroleague has set out four strategic pillars for the development of this platform:
• "competition excellence;
• asset value growth;
• commercial operations;
• stakeholder…