Deal Tracker: AFC Bournemouth, RC Lens, AS Monaco… the latest sponsorship deals in football

• Chinese car manufacturer Chery has become the official automotive partner of AFC Bournemouth (Premier League) for three seasons (2026-2029).

• Simplicicar, a used car sales platform, has become a premium partner and the shorts sponsor of AS Monaco FC (Ligue 1 McDonald’s) for the 2026-27 season.

• Remei BPB, a German company specialising in concrete, has extended as official partner of Borussia Dortmund (Bundesliga) through to the 2027-28 season.

• Molinel, a French workwear brand, has become the premium partner and shorts sponsor of RC Lens (Ligue 1 McDonald's) for the 2026-2028 period (two seasons).

• Trading platform Finotive One has become the principal partner of Burnley FC (Sky Bet Championship) from the 2026-27 season onwards. As part of this agreement, the brand will feature on the front of the match and training kits of all the club’s teams (men’s, women’s and academy).


This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse…