Weekly News Extra (6 to 10 July 2026)

• FIFA surpassed the 50 million attendance mark at FIFA World Cup matches since the inaugural tournament in 1930 during the Spain - Portugal match (1-0) on 6 July 2026.

• Paris Saint-Germain (Ligue 1 McDonald's) has announced a 67% increase in sales of its new 2026-27 away kit compared to the 2024-25 range, two weeks after its launch on 26 June 2026

• adidas, the official ball supplier for FIFA competitions, has unveiled the "Trionda Final", the ball to be used for the last four matches of the 2026 World Cup (semi-finals, third-place match and final).

• Cooling breaks during the 2026 World Cup are expected to generate $420m in advertising revenue for Fox, the exclusive English-language broadcaster of the tournament in the United States.

News Tank offers a series of brief updates in order to…