Juventus FC: Cygames (video games) extends as back shirt sponsor for one season (2026-27)

News Tank Football - Paris - News #448060 - Published on 13/07/26 at 10:00
©  Juventus FC
©  Juventus FC

Cygames, a Japanese video game publisher owned by CyberAgent Group, has extended as back shirt sponsor of Juventus FC (Serie A Enilive) for one additional season (2026-27), the club announced on 11 July 2026.

Cygames continues to benefit from the status of official partner, the third tier in the Turin club’s sponsorship hierarchy. The publisher has appeared on the back of Juventus’ shirts since the 2017-18 season (for an annual fee of €7.5m over the 2022-2024 cycle). The partnership had already been renewed for two additional seasons (2024-2026) on 26 June 2024.

"Going forward, this partnership will continue to leverage Juventus’ global platform, its digital ecosystem and the Juventus Creator Lab, creating new opportunities to engage fans through innovative storytelling formats and…

©  Juventus FC
©  Juventus FC

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Subscribe

Already a subscriber ?

Login with login details


I have lost my login details

Login with your email address
We will send you a pincode