Paris SG: over 33,000 visitors across the 7 destinations in the 1^st season of "Ici C’est Paris La Maison"

"Ici C’est Paris La Maison," a travelling pop-up space dedicated to Paris Saint-Germain (Ligue 1 McDonald's), within which a series of activities combining sport, culture and lifestyle are offered over several days, has welcomed more than 33,000 visitors in total across the seven destinations visited since December 2025, the club announced on 9 July 2026.

Rolled out successively in Doha (QAT), London (GBR), Tokyo (JAP), Shanghai (CHN), Los Angeles (USA, New York (USA) and finally in Paris (from 4 to 8 July 2026), this concept has notably provided Paris SG with an opportunity to "showcase the Parisian art de vivre."

"Building on the success of its inaugural international tour, Paris Saint-Germain is already preparing the next season of Ici C'est Paris La Maison, with the ambition of…