Aston Villa FC: Visit Rwanda (tourism) succeeds Betano (betting) as main shirt sponsor from 2026-27

News Tank Football - Paris - News #448330 - Published on 15/07/26 at 17:05
©  Aston Villa FC
Francesco Calvo (Aston Villa FC) and Janet Karemera (Rwanda Convention Bureau) - ©  Aston Villa FC

The Rwanda Development Board, the government agency in charge of the African country's international investments, has become the main shirt sponsor, the "official tourism partner" and "official coffee provider" to Aston Villa FC (Premier League) from the 2026-27 season, the club announced on 14 July 2026. The partnership covers the men’s and women’s teams, as well as the academy.

Aston Villa FC describes the agreement as "the most important sponsorship deal in the history of the football club." The Birmingham-based club generated £28.6m (€33.5m) in total sponsorship revenue in 2024-25.

The Visit Rwanda brand thus succeeds sports betting operator Betano (Kaizen Gaming), Aston Villa’s main shirt sponsor for the 2024-2026 cycle. The agreement with the bookmaker could not be extended beyond…

©  Aston Villa FC
Francesco Calvo (Aston Villa FC) and Janet Karemera (Rwanda Convention Bureau) - ©  Aston Villa FC

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