Tennis Australia: Sportfive appointed as lead agency partner for the Australian Open in Italy and Europe

Sportfive has been appointed "lead agency partner" for Tennis Australia and the Australian Open Tennis Championships (Grand Slam) across the Italian and European markets, the international sports marketing agency announced on 13 July 2026. Sportfive’s mission is to translate "brand ambition into partnerships that resonate meaningfully within local markets."

Sportfive has been working with Tennis Australia since 2025. The agency notably brokered the partnership between the Australian Open and Italian pasta brand De Cecco, which became an "official pasta partner" for the 2026 tournament.

As part of this new "strategic partnership," Sportfive has been tasked with developing "brand-led, innovation-driven commercial partnerships, building on the tournament’s continued global growth momentum.…