Ligue 1 McDonald’s : BYD (CHN) global automotive partner of Paris Saint-Germain (2026-2029)

News Tank Football - Paris - News #448480 - Published on 16/07/26 at 18:15
©  D.R.
BYD has become official partner of Paris Saint-Germain (2026-2029) - ©  D.R.

BYD ("Build Your Dreams"), the Chinese electric vehicle manufacturer, has become the official automotive partner of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons (2026-2029), the club announced on 16 July 2026.

The collaboration encompasses global marketing campaigns, content featuring both PSG’s men’s and women’s teams, and fan engagement initiatives. BYD will also gain prominent visibility across the club’s digital and commercial platforms. Additionally, the manufacturer will supply PSG with a fleet of BYD and Denza vehicles —its premium brand— to support the club’s daily operations.

BYD is already a partner of UEFA Euro 2024, Manchester City FC (Premier League, since 2025-26), and FC Inter Milan (Serie A Enilive, 2025-2028). With this deal, the Chinese automaker joins PSG’s…

©  D.R.
BYD has become official partner of Paris Saint-Germain (2026-2029) - ©  D.R.

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