Deal Tracker: Leeds United FC, Genoa CFC, West Ham United FC… the latest sponsorship deals in football

News Tank Football - Paris - Data #448714 - Published on 20/07/26 at 14:00
©  Genoa CFC
Bet365, sleeve sponsor of Genoa CFC - ©  Genoa CFC

• British sports betting operator bet365, through its live sports scores platform bet365 Scores, has become the sleeve sponsor of Genoa CFC (Serie A Enilive) for two seasons (2026-2028).

• North Defence, a Luxembourg-based manufacturer of military vehicles, has become an official partner of Leeds United FC (Premier League) for the 2025-26 season.

• Athletes Elevated, a platform connecting athletes, fans and brands, has become the back shirt sponsor of West Ham United FC (relegated to the Sky Bet Championship) from the 2026-27 season onwards.

• Acqua Fiuggi, an Italian mineral water brand, has become an official partner of Inter Milan FC (Serie A Enilive) from the 2026-27 season.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations…

©  Genoa CFC
Bet365, sleeve sponsor of Genoa CFC - ©  Genoa CFC

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