Deal Tracker: Leeds United FC, Genoa CFC, West Ham United FC… the latest sponsorship deals in football

• British sports betting operator bet365, through its live sports scores platform bet365 Scores, has become the sleeve sponsor of Genoa CFC (Serie A Enilive) for two seasons (2026-2028).

• North Defence, a Luxembourg-based manufacturer of military vehicles, has become an official partner of Leeds United FC (Premier League) for the 2025-26 season.

• Athletes Elevated, a platform connecting athletes, fans and brands, has become the back shirt sponsor of West Ham United FC (relegated to the Sky Bet Championship) from the 2026-27 season onwards.

• Acqua Fiuggi, an Italian mineral water brand, has become an official partner of Inter Milan FC (Serie A Enilive) from the 2026-27 season.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by league, sponsor's business sector, level in the organisation's sponsorship hierarchy, duration or value of the agreement.