Fulham FC: ClickHouse (software) to replace Sbotop (betting) as main shirt sponsor from 2026-27

News Tank Football - Paris - News #448883 - Published on
©  Fulham FC
ClickHouse, main shirt sponsor of Fulham FC - ©  Fulham FC

ClickHouse, an American analytics database software company, has become the main shirt sponsor of Fulham FC (Premier League) under a multi-year partnership from the 2026-27 season onwards, the club announced on 21 July 2026.

"ClickHouse will also feature across Craven Cottage, the club’s digital channels, matchday assets and a range of supporter-facing experiences throughout the partnership. Fulham and ClickHouse will work together throughout the partnership to deliver activations that celebrate innovation, performance and the power of real-time insight, creating engaging experiences for supporters and within the wider Fulham community," the club said.

The software company succeeds bookmaker Sbotop (Celton Manx Group), which was Fulham's main shirt sponsor over the 2023-2026 cycle (three…

©  Fulham FC
ClickHouse, main shirt sponsor of Fulham FC - ©  Fulham FC

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode