Puma: Dusan Hamlin appointed vice president e-commerce with immediate effect

British executive Dusan Hamlin has been appointed to the newly created role of vice president e-commerce at Puma with immediate effect, the German equipment manufacturer announced on 22 July 2026.

"He will be responsible for driving the global strategy and commercial direction of the group’s digital and e-commerce businesses. The appointment follows the announcement in late 2025 to split Puma’s direct-to-consumer business into two dedicated areas: Global Retail and Global E-Commerce."

"Dusan Hamlin has more than 25 years of experience in the industry. He previously led digital and e-commerce transformations at Reebok and adidas. More recently, he co-founded and managed several companies, including global performance marketing company M&C Saatchi Performance and digital innovation and…