Italy / Lega Serie A: Philadelphia (Mondelez) partnership extended to Fantacalcio (fantasy football)

Philadelphia, a soft cheese spread brand belonging to the American group Mondelēz International, has extended its partnership with Lega Serie A to the Fantacalcio fantasy football game, in which the Italian league owns a 51% stake, the body announced on 23 July 2026.

The brand, which had already extended its partnership with the Italian professional league beyond the 2025-26 season in March 2026 (see below), has become an official partner of Fantacalcio, "which has more than 7 million registered users."

"This partnership adds a new dimension to the collaboration: by entering the Fantacalcio ecosystem, Philadelphia is positioning itself at the heart of the moments of togetherness, friendship and shared enjoyment surrounding football, alongside millions of fans who experience and share their…