ESTAC Troyes: Etihad Airways to replace Groupe Amplitude (car sales) as main shirt sponsor from 2026-27

Emirati airline Etihad Airways has become the main shirt sponsor of ESTAC Troyes, promoted to Ligue 1 McDonald's, under a multi-year agreement from the 2026-27 season onwards, the club announced on 23 July 2026.

Etihad Airways takes over from Groupe Amplitude (online car sales), which had been the French club's main shirt sponsor since the 2024-25 season.

Having joined as a premium partner and official airline of the club under an agreement formalised on 20 February 2026, Etihad Airways is strengthening its commitment by becoming a major partner. Only Puma, the club’s equipment supplier since 19 June 2025, has the same status, the highest in ESTAC’s sponsorship hierarchy.

ESTAC Troyes is owned by the City Football Group. While the investment holding company does not own Etihad Airways, the…