Deal Tracker: Real Betis, CA Osasuna, Bologna FC, Parma Calcio… the latest sponsorship deals in football

• Ebury, a UK fintech offering financial solutions for businesses, has become an official partner of Real Betis Balompié (LALIGA EA Sports) for two seasons (2026-2028).

• BGame, a digital media platform specialising in sports and entertainment, has become a top sponsor of Bologna FC 1909 (Serie A Enilive) and will create exclusive content for supporters.

• Spanish insurance company MSG Seguros has become an official partner of Club Atletico Osasuna (LALIGA EA Sports) for the 2026-2029 cycle (three seasons).

• Lincotek, an Italian metal additive manufacturing company, has become an official partner of Parma Calcio 1913 (Serie A Enilive) for three seasons (2026-2029).

• Hyghstreet, a German e-commerce agency, has become an official partner of FSV Mainz 05 (Bundesliga) from the 2026-27 season onwards.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by league…