Los Angeles Lakers: Albert (finance) replaces Bibigo (prepared meals) as jersey patch sponsor ($30m/year)

Albert, a personal finance app, has become the Los Angeles Lakers' (NBA) jersey patch sponsor from the 2026-27 season, the California franchise announced on 17 July 2026.

The sponsorship is reportedly worth $30m (€26m) per year, according to US media outlet ESPN. Albert succeeds South Korean prepared meal brand Bibigo, which served as the Lakers’ jersey patch sponsor under a five-year agreement (2021-2026) worth an annual $20m ($100m in total). NBA franchises have been allowed to display a single jersey sponsor since the 2017-18 season.

"The Albert jersey patch will be featured on the upper left chest of all four Lakers uniform designs. The premium patch placement will deliver year-round brand exposure through live game action, television broadcasts, highlight coverage and photography," according to the franchise.

This announcement comes as American LeBron James (41), the Lakers’ star player since 2018, has left the NBA franchise at the end of the 2025-26 season.