Premier League: Betano (sports betting) becomes Aston Villa’s sleeve sponsor from 2026-27

News Tank Football - Paris - News #449226 - Published on 24/07/26 at 12:00
©  Aston Villa FC
Betano, Aston Villa's sleeve sponsor from 2026-27 - ©  Aston Villa FC

Betano, the sports betting brand of Greek group Kaizen Gaming, has extended its partnership with Aston Villa FC (Premier League) and will become the club’s sleeve sponsor from the 2026-27 season, Aston Villa announced on 23 July 2026.

The bookmaker retains its status as a principal partner - the highest tier in Aston Villa’s sponsorship hierarchy - but will no longer appear on the front of the club’s shirts after two seasons as main shirt sponsor.

From the 2026-27 season, the Rwanda Development Board, the government agency responsible for promoting investment and tourism in the African country, becomes Aston Villa’s main shirt sponsor through its Visit Rwanda brand. Since 1 July 2026, Premier League clubs have no longer been permitted to feature a sports betting operator as their main…

©  Aston Villa FC
Betano, Aston Villa's sleeve sponsor from 2026-27 - ©  Aston Villa FC

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