2026 World Cup: 1.2 trillion views on TikTok for content related to the tournament

Content related to the 2026 FIFA World Cup generated 1.2 trillion views on TikTok globally, according to internal data released by the social media platform on 23 July 2026.

Among other figures also released by TikTok:
• 28 billion views generated on the @fifaworldcup account during the tournament;
• 520 million visits to the 2026 World Cup Hubs;
• 22 million videos shared with World Cup-related hashtags;
• more than 12 million posts using the #FIFAWorldCup hashtag, up 1,700% compared with the 2022 World Cup.

TikTok has become FIFA’s "preferred platform" for the 2026 World Cup. As part of the tournament, 30 content creators from 22 countries also covered the competition on the platform, offering exclusive content "from bus arrivals and training sessions to press conferences, warm-ups, and the…