Germany: Coca-Cola (beverages) official partner of the Bundesliga for three seasons (2026-2029)

News Tank Football - Paris - News #449620 - Published on 29/07/26 at 09:00
©  Bundesliga International
Coca-Cola, sponsor of the Bundesliga until 2028-29 - ©  Bundesliga International

The Coca-Cola Company, an American drinks manufacturer, has become an official partner of the Bundesliga for three seasons, covering the 2026-2029 cycle, as announced on 28 July 2026 by Bundesliga International, a subsidiary of the German Football League responsible for marketing its media and commercial rights.

"In addition to various licensing and marketing rights, the partnership notably includes digital offerings," the German league said. The agreement further strengthens the US group's presence in German football, with Coca-Cola already sponsoring several Bundesliga and 2. Bundesliga clubs. The brand notably extended its platinum partnership with FC Bayern Munich (Bundesliga) for a further five seasons, covering the 2026-2031 cycle, on 26 June 2026, bringing the total duration of the…

©  Bundesliga International
Coca-Cola, sponsor of the Bundesliga until 2028-29 - ©  Bundesliga International

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