FIFA: Gianni Infantino plans to create a commercial company with private investors, UEFA protests

Gianni Infantino, president of FIFA, is planning to indirectly sell stakes in the commercial activities related to the World Cup to private investors. Gianni Infantino could become the “commissioner” of a new company, FIFA Forward Enterprise (FFE), as part of this project discussed with the administration of Donald Trump, president of the United States: this is according to British outlet The Times on 28 July 2026.

"FIFA intends to expand football development funding to over $10bn (€8.7bn), subject to approval by FIFA’s member associations," the world governing body confirmed in a statement, first promising each of its 211 member associations an optional $20m (€17.5m) in immediately available funding, followed by $66m (€57.9m) to be distributed over the 2027-2038 period.

"This would be…