FIFA / commercial company project: growing opposition over both the substance and the process

"Having discussed the matter with numerous football stakeholders, UEFA is aware that there is significant and growing opposition to FIFA’s proposal. FIFA cannot continue to use our sport to enrich themselves and their friends. We can develop football properly. It is time to prioritise national associations, clubs, leagues, players and fans," UEFA wrote on 29 July 2026, in response to FIFA’s proposal unveiled the previous day to create a commercial company open to private investors to manage "FIFA’s commercial and event operations."

"As an institution representing more than 850 football clubs, it would be wholly appropriate for EFC to be fully consulted on a proposal of this magnitude," European Football Clubs said on the same day.

The commercial company FIFA intends to create already has a…