FFF: Betclic (betting) acquires naming rights to the new Ligue 3 (3^rd division) for 3 seasons (2026-2029)

French sports betting operator Betclic Group (Banijay Gaming) has acquired the naming rights to Ligue 3, the new professional league set to replace National 1 (French 3^rd division) from the 2026-27 season, the French Football Federation announced on 30 July 2026. Under this agreement, which covers a three-season period (2026-2029), this new competition will be known as Ligue 3 Betclic.

"With the launch of this new competition, the French Football Federation is pursuing a clear ambition: to support the long-term structuring and development of Ligue 3 Betclic clubs. By becoming title partner of Ligue 3 Betclic, Betclic is aligning itself with that ambition while naturally extending its commitment alongside the FFF," the federation said.

The French bookmaker has been the official sports betting partner of the Federation since 27 August 2021 under an agreement that originally ran through the 2026 FIFA World Cup (five seasons). In addition to supporting the men's and women's national teams, the company is also a partner of the Coupe de France Crédit Agricole, the Coupe de France Féminine…