Deal Tracker: Juventus, Leeds United, Bayer Leverkusen, Betis… the latest sponsorship deals in football

News Tank Football - Paris - Data #449919 - Published on 31/07/26 at 14:00
©  Juventus FC
Felicia, official partner of Juventus FC - ©  Juventus FC

• Felicia, a healthy food company, has become an official partner of Juventus FC (Serie A Enilive) starting from the 2026-27 season.

• The Coca-Cola Company, an American drinks manufacturer, has extended, through its European subsidiary, as exclusive partner of SV Werder Bremen (Bundesliga) until 2029-30 (four seasons).

• British bookmaker Boyle Sports has become the official betting partner of Leeds United FC (Premier League) in the UK and Ireland from the 2026-27 season onwards.

• Badenova, a German energy supplier, has extended as exclusive partner of SC Freiburg (Bundesliga) from 2026-27.

• German coffee roaster Imping has become an official sponsor of Bayer 04 Leverkusen (Bundesliga) for five seasons (2026-2031).

• Two official suppliers of Real Betis Balompié have extended their…

©  Juventus FC
Felicia, official partner of Juventus FC - ©  Juventus FC

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