LALIGA EA Sports: China Mobile (Migu) acquires broadcasting rights in China for 4 seasons (2026-2030)

Telecommunications operator China Mobile has acquired the full broadcasting rights to LALIGA EA SPORTS in China for the 2026-2030 cycle (four seasons), LALIGA announced on 3 August 2026.

China Mobile will adopt a freemium distribution model for LALIGA matches on its Migu OTT platform. "The comprehensive rights package also includes highlights, video-on-demand content and short-form clips, ensuring fans can catch up on key moments and enjoy additional LALIGA content throughout the season," the Spanish league said.

"The agreement strengthens LALIGA's presence in one of the world's most important sports and digital media markets and reinforces the league's long-term commitment to growing its fanbase in China. It also reflects LALIGA's international strategy of partnering with leading broadcasters and digital platforms to bring the competition closer to fans through innovative distribution and localized content."

Migu previously held the domestic media rights to Spain's top division over the 2022-2025 period. LALIGA EA SPORTS media rights in China are also held by China Media Group…