Puma: €3.554bn in turnover in the first half of 2026, down 7.9%

Puma posted revenue of €3.554bn in the first half of 2026 (from 1 January to 30 June 2026), down 5.2% at constant exchange rates (-7.9% on a reported basis) compared with the first half of 2025 (€3.861bn), the German sportswear manufacturer announced on 31 July 2026.

During the first six months of 2026, Puma's sales declined in the EMEA region (€1.448bn, -11.6%) and the Americas (€1.256bn, -5.4%), while increasing in the Asia-Pacific region (€849.8m, +8.3%). Sales decreased in all product divisions with footwear down 6.9% to €2,025bn, apparel down 1.8% to €1,098bn and accessories down 5.9% to €430.8m.

Despite a 4.3% decline in its apparel division during the second quarter of 2026, Puma highlighted that "football contributed to growth, supported by sales of Puma jerseys for the eleven…