2026 World Cup / DAZN: 150 million organic video views generated by the DAZN48 creator programme

The DAZN48 programme, which brought together one content creator from each country that qualified for the 2026 World Cup (making a total of 48 creators), generated 150 million organic video views (without the use of paid advertising) on social media throughout the tournament, the streaming service announced on 5 August 2026.

More than 154 million impressions and 7.5 million interactions were recorded during the competition, whilst the content reached audiences in more than 50 countries, according to DAZN. "A dedicated DAZN48 hub on the DAZN platform brought together daily content from every participating nation, giving fans a single destination to follow the tournament through local perspectives," the OTT platform said.

"Across the competition, DAZN48 creators produced content in multiple…