Tennis: IMG appointed as managed production services partner of the WTA from the 2027 season

News Tank Football - Paris - News #450251 - Published on 06/08/26 at 13:00
©  WTA
IMG to manage the WTA’s production services from 2027 - ©  WTA

The British agency IMG has been appointed as managed production services partner of the Women's Tennis Association from the 2027 season onwards, the body announced on 5 August 2026.

Under this agreement, "IMG will lead the delivery of coverage across more than 50 WTA Tour events each season, including the WTA Finals, WTA 1000, WTA 500 and WTA 250 tournaments. Services provided will vary by tournament and will include host broadcast production, world feed production, venue connectivity, global distribution, technical operations, and short-form content production," according to the organiser of the women's professional tour.

The WTA thus aims "to raise the profile and impact of the women’s tour through investment in compelling storytelling, innovative coverage and deeper audience…

©  WTA
IMG to manage the WTA’s production services from 2027 - ©  WTA

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