Parma Calcio 1913: MuchBetter (payment solutions) extends as training kit sponsor from 2026-27

MuchBetter, a British digital payments and e-wallet services provider, has extended as training kit sponsor of Parma Calcio 1913 (Serie A Enilive) from the 2026-27 season onwards, the club announced on 5 August 2026.

The brand first became a sponsor of the Italian club on January 2026. In addition to featuring on Parma's training shirt, MuchBetter is also a co-sponsor of the men's team's pre-match kit (alongside mobility app Kinto). The extended partnership also sees the group become the sleeve sponsor of the women's team (promoted to Serie A Women Athora for the 2026-27 season).

"The renewed agreement underlines the club's commitment to strengthening its international network of Partners, continuing to work alongside innovative companies that share its long-term vision for growth and…