Parma Calcio 1913: MuchBetter (payment solutions) extends as training kit sponsor from 2026-27

MuchBetter, a British digital payments and e-wallet services provider, has extended as training kit sponsor of Parma Calcio 1913 (Serie A Enilive) from the 2026-27 season onwards, the club announced on 5 August 2026.

The brand first became a sponsor of the Italian club on January 2026. In addition to featuring on Parma's training shirt, MuchBetter is also a co-sponsor of the men's team's pre-match kit (alongside mobility app Kinto). The extended partnership also sees the group become the sleeve sponsor of the women's team (promoted to Serie A Women Athora for the 2026-27 season).

"The renewed agreement underlines the club's commitment to strengthening its international network of Partners, continuing to work alongside innovative companies that share its long-term vision for growth and development. In this context, MuchBetter remains a strategic partner with whom Parma Calcio shares core values such as innovation and reliability. The partnership will also help drive initiatives for the club's fans and stakeholders, further enhancing the value of Parma Calcio's commercial ecosystem,…