Super Bowl 2027 / USA: advertising inventory already sold out by Disney six months ahead of the match

The Walt Disney Company, owner of the ESPN group, has already sold out all advertising inventory for its US broadcast of Super Bowl LXI, scheduled for 14 February 2027, Disney Advertising, the group's advertising sales division, announced on 5 August 2026.

A total of 58 brands from 34 sectors have purchased advertising spots for the upcoming Super Bowl, representing "one of the broadest advertiser and category mixes in Super Bowl history," according to Disney. The company added that nine of those brands will be advertising during the event for the first time. 30-second commercials were sold for between $8m and $9m (€6.9m to €7.8m), according to several US media outlets.

The 2027 Super Bowl will be broadcast on the free-to-air channel ABC as well as across the ESPN group's pay-TV channels…